Developing a post-pandemic blueprint for news brands
We were commissioned by Newsworks to design and deliver an industry perception study to help prioritise their research programme and industry comms.
A wide-ranging consultation across agencies and publishers provided Newsworks with the foundation for a refreshed plan for the post-pandemic era, showcasing the benefits for agencies and advertisers of partnering with news brands.
“The team at Work Research provided us with a robust and comprehensive study that has helped inform our ongoing activities with agencies and advertisers around the importance of trusted news brands, and the benefits they can derive from advertising with them. ”