Building an interactive tool for portfolio planning
Our brief was to improve how advertisers and agencies could navigate News UK’s large and varied commercial portfolio to reach their target audiences, and to increase the authority and credibility of the recommendations being made by the News UK team.
We responded with the blueprint for an interactive planning tool interface helping agencies and advertisers see how any element in a multi-platform comms solution could meet their campaign objectives and create the desired impact with audiences.
We commissioned and oversaw the technical development of a planning dashboard that seamlessly allocates budget across the portfolio to illustrate campaign delivery of a range of comms goals.
““Our in-house team of Comms Planners know their way round our portfolio of opportunities but needed a way to bring that to life in proposals and incorporate behavioural economics principles into the strategic framework.
Work quickly got to grips with the value of our audience, assets and platforms, and intelligently built evidence into an innovative and practical tool which was incorporated into the new DNA Planning process, and also aligns perfectly with our own first party data platform Nucleus.
It was so quick and intuitive to use, we were building our recommendations with it even before the tech build was done.””